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The SEO services in Durham appear to vary just as much as the prices do. However, when we quoted a number of the lower-ranking agencies, the absolute floor was normally $800 per month for your typical managed SEO package. In contrast, among the top-tier agencies, the floor was normally around $1,500 per month. Interested in what we found in the Raleigh market?
If you've been neglecting your local SEO then chances are your competitors in the area have been cashing in on that fact. Studies have shown that close to 90% of all customers begin their buying process by way of some type of search engine, and roughly 75% of the clicks are going to occur in the top 3 positions. In fact, only 6% of searchers will click beyond the 1st search engine results page! What does this mean for you? If you're not on the first page a typical local search, such as "Durham ____", then your business might as well be invisible to everyone in that area! Given how fast the Research Triangle area is growing, it's not hard to imagine why local SEO is becoming so competitive in The Triangle.
As more people start to use apps such as Google Maps to find services near them, local SEO visibility is becoming paramount. This is especially true in the case of reviews. Google Maps alone represents around 37% of review volume. If you want to capture social proof, and I think you do, then you'll need to be able to compete on these local platforms as these apps are indeed the future. Don't worry, you don't need an agency to get started, you can start for free by creating a Google My Business profile!
So while it's admirable that some SEO companies that have been around for 10 years or more, it shouldn't necessarily be a deciding factor when choosing between two different agencies. Why? Because while these companies may indeed be experienced, SEO changes so rapidly that what used to work then is not likely to work now. Additionally, before Google's massive crackdown on link schemes in 2012, older SEO agencies likely picked up a slew of bad habits along the way. So instead of traditional research, I'd recommend you check if your prospective agency is consistently ranking in your target market by Googling "YourCity SEO" (without quotes). What you'll notice, and this will change from time to time, is that the best options are consistently at the top of the results, while the worst options are those who are not playing by Google's rules as seen in the following excerpt taking from a ranking Durham SEO company's website:
We can create a network of locations that will endorse your site with backlinks so that Google will see your products or services.
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