How to avoid SEO Scams and link penalties
When it comes to analyzing the quality and value of a typical SEO agency, some things are simply not as they seem.
No SEO experience necessary?
SEO changes so rapidly that what used to work then is not likely to work now. Before Google's massive crackdown on link schemes in 2012, older more "experienced" SEO agencies likely picked up a slew of bad habits that could put a business's rankings at risk of penalty.
Red flags to confront your "SEO Expert" with
The worst options are those who are not playing by Google's rules as seen in this excerpt taking from a ranking Durham SEO website:
We can create a network of locations that will endorse your site with backlinks so that Google will see your products or services.
"Niche Edits - Guaranteed Placement - Keyword Anchor." "Optimized backlinks."
Link Schemes Galore!
Also, look out for excessive internal links in footers, and other obsolete old-school SEO techniques such as meta keywords.
"1 Webpage / Blog Copywriting." What you'll discover is that more often than not these are short and unengaging 500-word articles written by freelancers. In the link selling world, many services have started offering 750-word articles to try to slow Google's ability to detect them as a paid backlink farm. So instead, look for 2000-word articles written by professional writers.
"We'll provide social media links monthly." Nothing will ruin your online reputation quicker than social media spam! Passionate communities, like Reddit for example, can spot a marketer from a mile away, and boy oh boy will they make you pay for it!
You can read more about link building red flags here.
Our SEO agency is different
We took a more holistic approach to search engine optimization by ensuring everything is working in harmony from the start to send positive signals to search engines. Our quality digital marketing solutions will establish and grow your online business both legally and efficiently no matter your location! You can trust our family-run team to treat your online presence as if it was our own. Furthermore, we and promise to never outsource or utilize another company's SEO services through white-label. This policy allows us to remain in complete control of your rankings, while at the same time ensuring the safety of your data.
We're here for YOU!
Founded in a small neighborhood right here in Durham, SEO SEMPER was built to help the little guy, the typical small business struggling to compete with the big box brands. Don't let your business fall into the desperation trap of expensive rank now suffer later schemes. There's absolutely no better time than now, during a worldwide pandemic, to let SEO SEMPER reduce your marketing expenditures and increase your online exposure, it's going to be a win-win!